The changes in the supply chain industry are difficult to recognize for consumers, but they are highly connected with the development of the times. From the information age to today's Internet of Everything, there will always be some trendsetters who have grown from nothing to something and became the leading company in the supply chain industry in the next era. And Boduo, is exactly one of them.
1. Boast a strong supply chain and have a diversified industry
"Leading the supply chain to achieve multi-directional extension of the industry" is the most intuitive sketch of Boduo's development path over the past 20 years. In the view of Xie Jihuai, vice president of Boduo Group, company’s development is a game between resources and time, between short-termism and long-termism.
According to Ma Mingqiang, general manager of Boduo Food Marketing Management Center, in 2000, Boduo was just a non-dairy creamer factory, focusing on the upstream of the tea supply chain. In 2007, Boduo begun its first try in brand franchise and up to now, a number of well-known tea brands such as Yincha, Ganchadu, and Auntie Zhang’ s milk tea have been successfully incubated; in the following years, guided by market demand and diversified categories, Boduo’ s business layout will be gradually improved. Today, Boduo has built five major factories in Hangzhou City, Huzhou City, Guangzhou City, Henan Province, and Guangxi Province. The business covers more than 80% of the counties in China and more than 30 countries and regions such as Japan, South Korea, Europe, and the United States.
Boduo’s business covers raw material production and brand chain franchise, together with Wahaha Group, Tingyi Holding Corp, Xiangpiaopiao Food Co.,ltd has been shortlisted for the "Top Ten Enterprises in the Beverage Industry in Zhejiang Province".
2. Innovate new products and hold a consumer-targeted view
As the cost of device and labor in the fast food industry are high, and thus the speed of delivery must be fast. In response to these pain points, in October this year, Boduo rolled out Yashixiang Oolong Tea and a kind of concentrated "tea + fruit" instant drink. It only needs to be mixed with water in proportion, which is easy to operate. It not only conforms to people’s need for fast fruit drink, but also decreases the cost of fast food industry while achieving a cup in 10 seconds.
In this autumn, persimmon jam has made itself a a rising star in the baking and tea drinking field. Enjoying a foresight in this industry, Boduo made a prediction two years before and started raw material purchase, product development and manufacturing. In terms of different demands for sweetness between milk teas and bakery, Boduo launched two different versions to better meet the needs of different application scenarios.
Persimmon Latte
3. One-stop service to open milk tea
In Wu Xiaobo's "Foresight 2020" New Year's Eve speech, he once described Boduo in this way: "Boduo has made itself a central kitchen of milk tea. If you want to open a milk tea shop of 20 square meters, Boduo will design a personalized shop for you, give ERP management system and SOP of milk tea to you. All of you need to do is: open the store.”
Boduo has saw its training centers opening more than 160 across the world. Not only does it implement brand franchise, it also provides systematic solutions for daily operation troubles. Boduo naturally understands the difficulty on how to build a complete milk tea store, but even so, it still chooses to persevere on this path. From site selection, materials, products, equipment to details such as shop assistants' dress requirement and speaking skills, Boduo attaches great importance on every step and commit itself to providing the greatest service to the customers.
4. Focus on supply chain to protect consumer’s interests
The diversification of the production line is the premise to quickly respond to the front-end market demand. For more than 20 years, Boduo has invested heavily on production lines to meet the different needs of customers.
Boduo’s production lines include: solid beverage, UHT juice, popping boba, tea, jam, toppings, creamer etc., covering multiple production chain from product raw material processing, canning, packaging and distribution..
In order to prevent fleeing foods from happening, the whole process of goods circulation can be traced through “one code for one item”, which avoids the risk of goods fleeing and protects the interests of customers. In terms of daily operation and account maintainance, 13 digital system tools such as WeChat ordering system, data analysis report system, and online business school have been introduced to improve daily operations.
Products are the core competitiveness of enterprises, and high-quality products cannot be separated from the strong support of the R&D team. In addition to comprehensive upgrades on technique and tools, Boduo has also achieved leadership in terms of research and development capabilities. On the R&D side, Boduo has a R&D team of hundreds of people, and the core members are all from top universities at home and abroad who provide strong vitality for the overall operation of Boduo's supply chain.
5. Be a companion with the time and a friend with the trend
Although the uncertain future has brought huge challenges to all walks of life, by conforming the trend and holding the foresight will eventually receive the gift of the times. This also seems to be consistent with the theme of the Global Partners Business Summit held by Boduo in November this year: "Seeking change through accumulation; Achieving win-win through cooperation".
Xie Jihuai said that people in Boduo have a dream, that wherever there is a coffee shop, there will be a tea shop, and eventually Boduo will emerge as a world-renowned brand which may be the common dream of every responsible Chinese beverage company, and every dream should be taken seriously. While brimming with thistles and thorns along the path and there is still a long way to go, Boduo believes that it would eventually reach the end by accumulating and keeping the feet on the ground.
