In a world where everything can become “seasonal”, how to make “popular seasonal drinks” has become a must-do list beverage brands. From the "cherry blossom season" in spring, which is dominated by pink, to the refreshing summer when chilled watermelon has become a hit, to the "first cup of milk tea in autumn" with endless heat, and to the "fancy mulled wine" in winter...
In this year's autumn wind blowing, a "persimmon wind" also follows.
Persimmon in the food and beverage market in the past two years is more and more popular. The persimmon craze has spread from restaurants and dessert shops to new teas and pre-packaged foods. Everyone is trying to catch up with “persimmon trend”.
Why persimmon can go viral this autumn?
Persimmon cake, persimmon ice cream, persimmon Tai Fu, persimmon tea... The brand excavates persimmon from many perspectives, such as implication, shape, color and taste, to create unique selling points. Persimmon has transformed from a low-key, traditional fruit of the masses to one of the hottest ingredients of the moment.
1. It has a good implied meaning in its nature.
This two years’ have seen a growing content of homophone used in the beverage market.
According to 2022 China Beverage Industry Product Report, in 2021, nearly 30% of the products used homophone for marketing. In 2022, up to date, there have been 1753 new products introduced by 50 brands, among which 286 have used homophone, accounting for about 16%.
Persimmon has the same pronunciation as the “thing”. So the “Good Thing Happens” can be written as “Good Persimmon Happens” because the same pronunciation in Chinese between persimmon and thing. Therefore, persimmon has a good implied meaning by nature which can attract customers to a great extent.
2. Pleasing shape and attracting look is another selling point.
Persimmon can own its success to an excellent look, too.
Bright orange red symbolizes autumn harvest, instantly grabbing the attention of consumers. The shape of the whole persimmon can also attract the attention of consumers.
3. Rich varieties and low cost enable persimmon to become a common ingredient.
China is the country with the largest output of persimmon in the world. As raw materials, persimmon has the advantages of abundant varieties and low cost.
There are many varieties of persimmon in China, such as Lintong persimmon, Fangshan persimmon, Guilin persimmon, Yangshao persimmon... Persimmon is grown in most parts of the country, each with its own characteristics.
The size, shape, sweetness, seed quantity, fiber proportion varies from different persimmons. For beverage stores, they tend to choose the soft persimmon with higher sweetness and fewer seeds and less fiber; For ornamental ones, small persimmons are preferred.
Compared with other seasonal fresh fruits that have become popular in recent years, such as waxberry and cherry, the price of persimmon is relatively low. According to a report by Gamen, the wholesale price of persimmon by North Island, a milk tea franchised brand, is 3 yuan /500g. A single cup may use at least 150g persimmon pulp, and the cost of a single cup is 0.5 yuan, including loss.
Inclusion
Nowadays, "seasonal products" has become one of the common marketing methods of tea brands. Compared with other elements such as osmanthus and chestnut, which are very popular in autumn, persimmon is still niche. However, persimmon has a strong compatibility with tea, milk or coffee. At the same time, the sweet taste, auspicious meaning, high appearance of persimmon itself make it a born “limelight”.
Finally, it is hoped everyone can have “Good Persimmon Happens”!
Milk tea has grabbed the attention of the average young teenagers thanks to its variety of colors, flavors and textures. If you're looking for your own milk tea business opportunity, BODUO International is your destination. As a professional milk tea supplier, with free training, raw materials, machines, and packaging material, will offer you the best service.
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